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Sustainability Through Experience

What's it all about?
Sustainable Tourism is at the heart of InsideVietnam and its sister brand InsideJapan Tours. We are very aware that our business has an environmental, economical and social impact on our destinations, the culture and the people. For us Sustainable Tourism is our duty to maximise the positive impact and reduce the negative impact of our holidays and our business on any destination we travel to..

In short, we love and respect the countires we travel to and take our responsibility towards them very seriously!

Please explore the pages in the Sustainable Tourism section of our website. Here you can read more about our Sustainable Tourism policy, get tips for how you can be green in Japan and find details of our charity efforts in the UK and Japan.


We are members of AITO (the Association of Independent Tour Operators) and our sister brand InsideJapan Tours' has achieved 4 AITO Sustainable Tourism stars and is working towards its fifth. We will be focusing more on sustainability in Vietnam in the coming months. Bristol staff member Ruth is on the AITO Sustainable Tourism committee.

For more details of AITO’s Sustainable Tourism policy please click here.

We work in association with the Travel Foundation, also based in Bristol. We have raised money for the Travel Foundation and they advise us on all things Sustainable Tourism.


We know we’re not perfect and our always looking for ways to improve the Sustainable Tourism aspect of our business. But we’re really proud of our achievements so far.

Ruth is our Sustainable Tourism coordinator. Staff, clients and anybody who’s interested in Sustainable Tourism are all welcome to send suggestions or feedback to Ruth.

Respect For Vietnam

We have a passion for our destination and aim to treat Vietnamese people and the Vietnamese culture with respect and understanding. We don’t want to impose our Western way of doing things on to the Vietnamese, and we do our best to ensure that our holidays have a minimal negative impact on the country.

Here are some examples of what we do:

  • We encourage interaction with Vietnamese culture as opposed to experiencing Vietnam as a voyeur. Our tour leaders, guides and Info-Packs help clients understand the history and culture of the country, so visitors can really get beneath the surface.
  • We follow local laws and customs. Sounds obvious but you would be amazed how many tourists are oblivious to this.
  • We support the practice and revival of local skills and traditions.
  • Our staff are encouraged to keep learning about Vietman. In the Bristol office we have a small library of books about Vietnam, Vietnamese films and films about the country. We don;t just see Vitenam as a place to travel to and to sell holidays but have a more hollistic view that we are inviting our clients to somebody else's country and we should learn as much about that country as possible.